Privacy Policy

Pacific Law Firm ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect through our website (the "Site"), how we use it, who we share it with, and the choices you have.

1. Information We Collect

Information you provide directly:

• Contact and intake forms: name, phone number, email address, ZIP code, case type, and any details you share about your potential legal matter.
• Communications: information you provide when you call, email, or text us.

Information collected automatically:

• Usage data: IP address, browser type, device information, pages visited, time spent on pages, and referring URLs.
• Cookies and similar technologies: we and our service providers may use cookies, pixels, and analytics tools (such as Google Analytics) to understand how visitors use the Site and to measure advertising performance. You can control cookies through your browser settings.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and evaluate your potential legal matter;
• Contact you by phone, text, or email regarding your inquiry (with your consent where required);
• Provide legal services if you become a client;
• Operate, maintain, and improve the Site;
• Measure and improve our marketing and advertising;
• Comply with legal and professional obligations.

3. How We Share Your Information

We do not sell your personal information. We may share it with:

• Service providers who help us operate the Site and our practice (e.g., web hosting, intake and case management software, communications platforms, analytics providers), under obligations to protect your information;
• Co-counsel or referral attorneys, only as appropriate to your matter and consistent with professional conduct rules;
• Legal and regulatory authorities, when required by law, court order, or to protect our legal rights;
• Successors, in the event of a merger, acquisition, or reorganization of the firm.

4. Text Message (SMS) Communications

If you provide your phone number and consent to receive text messages, we may text you about your inquiry or case. Consent is not a condition of receiving legal services. Message frequency varies; message and data rates may apply. Reply STOP at any time to opt out, or HELP for assistance. Mobile opt-in information and consent will not be shared with third parties for marketing purposes.

5. Confidentiality Notice

Information submitted through this Site before an attorney–client relationship is established may not be protected by attorney–client privilege. Please do not include highly sensitive details in your initial inquiry. Once you become a client, information you share with us is protected under applicable rules of professional conduct.

6. Your Privacy Rights

California residents (CCPA/CPRA): You have the right to (a) know what personal information we collect, use, and disclose; (b) request access to your personal information; (c) request deletion of your personal information, subject to legal exceptions (including our professional record-keeping obligations); (d) request correction of inaccurate information; and (e) not be discriminated against for exercising these rights. We do not sell or "share" personal information as defined by the CPRA. To exercise these rights, contact us using the details below. We will verify your identity before responding.

Washington residents: You may have rights under Washington state privacy laws, including the right to access and delete personal information. Contact us to make a request.

All visitors: You may opt out of marketing emails via the unsubscribe link in any email, opt out of texts by replying STOP, and manage cookies through your browser.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain personal information for as long as needed to respond to your inquiry, provide legal services, comply with our professional and legal record-keeping obligations, and resolve disputes. Client file retention is governed by applicable rules of professional conduct.

9. Children's Privacy

The Site is not directed to children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will delete it.

10. Third-Party Links

The Site contains links to third-party websites (such as Google Maps and social media). This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party site you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated "Last Updated" date. Material changes will be highlighted on the Site.

12. Contact Us

Questions about this Privacy Policy may be directed to:

Pacific Law Firm — Head Office
535 Mission St #14, San Francisco, CA 94105, United States
Phone: 855-722-5290
Email: info@pacificlawfirm.com

Other Office Locations:
985 Oak Street, San Francisco, CA 94117
404 West 2nd Street, Los Angeles, CA 90012
1499 12th Street, Sacramento, CA 95814

Last Updated: July 6, 2026